Your buyers will verify. Your agents often won't. Two title leaders share five ways they got their real estate agent partners engaged on wire fraud, and the agent engagement checklist you can run in your own market in 90 days.
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Your buyers and sellers are getting more willing to verify their identity and use a secure portal. Your agent partners, in a lot of cases, are not. They skip the portal, hold onto the contact information, and get irritated when your team asks to verify the party across the deal.
Two title leaders solved that in very different markets. Sylvia Smith-Turk built a fraud education event with her own competitors on the stage and filled a room with 200 agents and lenders. Roland Love worked with the Texas Land Title Association to pass new criminal statutes, then brought the Attorney General's office in front of the audiences he needed to reach.
In this session they walk through five moves that got their agent partners engaged, including the parts that did not work. You will leave with an agent engagement jumpstart checklist you can run in your own market in the next 90 days.
What you will learn:
- How to build a fraud education event with your competitors, and the one ground rule that keeps it from becoming a sales pitch
- Which outside voices agents actually listen to, and how to get them engaged in your session as participant
- How to turn a case from your own county into the argument that moves a holdout
- The two reasons agents care about this for themselves: their commission wire and their licensing exposure
- How to fill the room without CE credit, and what to put behind the QR code so something survives the event