The Abstract & Title Guaranty Company

The Abstract & Title Guaranty Company is locally owned and operated and has served clients for over 100 years. Abstract & Title has an experienced and knowledgeable staff who guarantee a positive experience from the initial order of title work to the closing table.

Abstract & Title strives to provide closings that exceed customer expectations, and this consistent commitment to customer satisfaction has established Abstract & Title as a proven leader in the title industry.

How Abstract & Title Maximized CertifID Adoption

The Abstract & Title Company was put through every type of fraud attempt. It had received phone calls from fraudsters pretending to be clients, experienced real estate agents with hacked email accounts, and received countless fraudulently altered faxed payoff statements. Fraudsters were attacking from every angle.

Fortunately, the Abstract & Title team stayed vigilant and were able to prevent fraud in their offices manually. However, the threat remained constant, and Abstract & Title was well aware that its best practices would not hold for long.

We knew we were at that point where we had to do something to protect our clients, our buyers and sellers, and us as a company.
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Beth Ford, Sales Executive at The Abstract & Title Guaranty Co.

Abstract & Title implemented CertifID to protect its offices and clients from wire fraud. Like most companies, Abstract & Title had the preconceived notion that CertifID would cause friction with its change to core processes; however, it transformed these worries into proactive actions. Abstract & Title took advantage of the numerous marketing resources CertifID offers to aid with building out a detailed plan that integrated existing systems and communicated with clients.

Prior to rolling out the software to all its offices, Abstract & Title went to CertifID's resources portal and selected co-branded marketing resources to distribute to its entire client base. Abstract & Title also held sales meetings to inform clients CertifID was coming. These meetings explained the importance of using this tool and the value CertifID offered for everyone involved in the closing. By explaining how and why CertifID would be used before implementation, Abstract & Title primed its clients and market to be ready and eager for this process change.

Abstract & Title then began its rollout of CertifID at a single test office. As Beth described, "We did a test office with a couple of people to let them try it out and see what they thought, so that they could identify any issues." The test office found no issues with this new product or the changes to workflow. Instead, the test users raved over the simplicity and ease of using CertifID, and Abstract & Title used this positive response to encourage a domino effect of excitement and positivity among its other offices and users.

It was seamless. So user friendly. So quick.
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Beth Ford, Sales Executive at The Abstract & Title Guaranty Co.‍

Additionally, Abstract & Title changed its processes to notify clients as early as possible that CertifID will be used and that they need to complete the request as soon as possible. The Abstract & Title teams calls each client right before sending the CertifID request and informs them they will receive a message from CertifID. Abstract & Title stresses the importance of completing the request right away in order to be ready for closing. This extra step to notify the client ahead of time has led to efficiencies and an extremely high response rate to CertifID requests.

By introducing CertifID to its clients and a test office before full implementation, Abstract & Title experienced rapid adoption of CertifID. Its real estate agent partners were ecstatic to no longer be liable for the transfer of sensitive client information, and clients appreciated the added diligence when transferring their funds.

When asked what message she would give to a company contemplating CertifID, Beth said:

Sign up today. It's a no brainer. It’s a seamless, easy to use, and cost effective program. We save so much time, and it helps our buyers, real estate agents, and lenders feel secure. I couldn't be more thrilled that we signed up with CertifID.
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Beth Ford, Sales Executive at The Abstract & Title Guaranty Co.