Ross Title

Since 1983, Ross Title has stood out as a leader in the industry, weaving the fabric of Naples real estate and setting the gold standard for residential transactions. Whether you are a buyer, seller, lender, or developer, Ross Title delivers first-class service to make your closing experience extraordinary.

Time for a Change

As a leader in the title insurance industry, Christian Ross knew a safer solution to transfer wire instructions was essential. Real estate transactions have a large number of participants, coupled with many of his closings being remote, he sought after a partner to eliminate the risk of wire fraud for his firm and clients. 

Additionally, with E&O and Cyber Insurance policies offering less coverage or requiring more procedures to get coverage, Ross Title had to make the change.  

We have to be cognizant of all the noise, listen to our underwriters, and protect our clients without annoying them.

Christian Ross, President at Ross Title

Luckily, Christian was familiar with CertifID per his previous employer, Campbell & Brannon. Ross Title's main focus was securing wiring instructions to buyers. However, Ross Title wanted to take it one step further to fully cover its clients by offering CertifID's Money Protection Plan. Christian values the additional protection his clients are offered and peace of mind MPP provides.

If a Buyer is a little more anxious, they get more comfort. Because it's tailored in that way, I don't even have to think about it - I know it's there, and if they want it, it's theirs.

Christian Ross, President at Ross Title

Implementation

Christian understood implementing new technology comes with two concerns:

1. How will his clients react to it?
2. How will his staff react to it?

Since implementing CertifID, Ross Title has rarely received client pushback, and when they do, they have a playbook for handling those situations. As far as implementing CertifID with his staff, he compared it to sending an email.

With CertifID, Ross Title solved the concern of wire fraud in its business in a cost-effective and frictionless manner. Here’s Christian’s message to other title companies considering CertifID:

I would recommend that anyone who has concerns about wiring instructions, incoming or outgoing, give it a shot because its going to solve that concern of yours in a big and easy way.

Christian Ross, President at Ross Title

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